Business, Culture, Marketing

Recent Read: “What’s Inside a Brand?”

Don’t miss Will Partin’s piece in The Outline about the company “brandless” and how the concept of banding is changing. An excerpt: If that seems counterintuitive, consider two advertisements for Dove soap separated by about 50 years. In a 1957 television spot, the camera’s near-fetishistic attention on the look and feel of the newly-introduced Dove […]

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