Category: Marketing

AdAge: AS FALLOUT FROM FACEBOOK AND CAMBRIDGE ANALYTICA CONTINUES, MARKETERS SHRUG

I wrote last week that Facebook can’t be fixed, and though I was not alone in voicing that sentiment it looks like the brands feel otherwise. AdAge lays out the latest developments in a good summary here.  Bottom line is that brands are staying put: Though marketers such as Mozilla and Pep Boys have said

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Cross-Device Tracking Makes Our Online History the Ghost of Christmas Past, Present and Future

Like many of you, my company had a Holiday Party, and about two weeks before the happy event my wife was on line shopping for a dress. She soon found one and asked me over to her computer to look it over. I did and thought nothing of the event until twenty-four hours later when,

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