Category: Marketing

Recent Read: “What’s Inside a Brand?”

Don’t miss Will Partin’s piece in The Outline about the company “brandless” and how the concept of banding is changing. An excerpt: If that seems […]

AdAge: AS FALLOUT FROM FACEBOOK AND CAMBRIDGE ANALYTICA CONTINUES, MARKETERS SHRUG

I wrote last week that Facebook can’t be fixed, and though I was not alone in voicing that sentiment it looks like the brands feel […]

Cross-Device Tracking Makes Our Online History the Ghost of Christmas Past, Present and Future

Like many of you, my company had a Holiday Party, and about two weeks before the happy event my wife was on line shopping for […]