Nice mention by William Busch on SpentMatters.com of my HBR piece::

http://www.spendmatters.com/index.cfm/2012/12/7/Friday-Rant-The-Present-Value-Cost-of-Risk-Demands-Far-More-Attention-at-the-Executive-Level#comments

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Posted by Carlos Alvarenga

Carlos Alvarenga is the Executive Director of World 50 ThinkLabs and an Adjunct Professor at the University of Maryland's Smith School of Business.

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